Subremer GMR

How ad-blocking works in Google’s Chrome browser

Google, as promised, has launched the Chrome browser ad-blocking feature it has touted for nearly a year.

Although not the first such effort by a browser maker, Google’s decision – effectively a pre-emptive strike against even more users turning to independent add-ons for killing online advertisements – has both import and impact by virtue of Chrome’s dominance.

With more than 61% of all browser users running Chrome as of January, according to analytics vendor Net Applications, when Google’s browser whispers, the web listens. Sites that instead tune out last week’s move do so at their peril.

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